We need an ambitious national reading campaign beyond the classroom.
Why are we not tackling our reading proficiency crisis as a nation? Why is there such crippling pressure only on the education sector to fix a national priority? We need to revisit our approach to the literacy problem in our country and the reading interventions we are investing in. According to the most recent studies, we are not progressing despite our efforts. We have to acknowledge that the multiple, well- meaning but uncoordinated literacy interventions are not having the desired impact on our low literacy levels. We need a far more ambitious, coordinated, national reading campaign to have deep, long lasting effects. Cuba understood this fact when in 1961, this country successfully helped more than 100,000 rural people become literate in one year. The Cuban government and the literacy campaign leaders knew that mass education cannot be achieved without mass participation. We too, have the manpower and other resources to action a sustainable, integrated national readin...